The family business under the name of “Bojidar Boyadjiev” was officially established in 1989 focusing on the production and sale of fishing tackles and accessories.
After being a growing and mainly locally oriented endeavor for about 6 years, the company opens the doors of its own production site in 1995.
Since the spring of 1995, ”Bojidar Boyadjiev,” has been one of the first family owned businesses in Northern Bulgaria to manufacture a vast variety of fishing tackles and accessories under the trademark of “Bojy”.
Over the following 17 years the company has enjoyed constant growth in terms of popularity, improvement of the quality of its products, and long-term partnerships with many Bulgarian and European businesses.
As of January of 2012 the logo “Bojy” is one of the most recognized ones in the warehouses and fishing tackle stores nation-wide.
The company’s entire team’s main goals are to keep up with the latest trends in fishing accessories and to implement the most functional solutions in the field through constant research of new ideas, development, and an on-going and open communication with its clients.
“Our brand has set its own production standard and we strive to exceed our clients’ expectations every time a new order is received by using only the highest quality materials that are available on the market such as selected balsa wood, resistant Italian lacquers, hollow and solid antennas, keels, and accessories.
At “Bojy,” we strive to stand out with competitive prices and the highest quality products as well as be in compliance with all European rules and regulations of the industry.
We pride ourselves with our courteous and knowledgeable customer service staff whose main focus is to serve our clients in the fastest, most efficient and gracious manner.
It is to the credit of all of our employees that our company is voted “the one of choice” to do business with in the field of fishing floats and tackles in Bulgaria.”